Merchandise
All handmade in Nadia’s home studio, each piece within these collections are carefully and lovingly made. From cozy hoodies, stylish totes, cheerful stickers, unique bookmarks, and more, there is something for everyone to love!
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Creepy Cuties
While children are commonly supplied with cheerful media, the cuteness, whimsy, and colors of media are stripped away from teens and adults. Combating ageism in fashion, decor, and more, Creepy Cuties is an alternative, mascot oriented merchandising brand that allows teens and adults to express their spooky side, while still being comfortable and cute at the same time. This second part of my BFA is all about out with sad beige, in with horror maximalism!
Branding
Being as this is an alternative merchandizing brand, I took heavy inspiration from alt music scenes, such as metal and punk. Speaking of which, the metal bands Lamb of God and Job For A Cowboy inspired my font. Hand-lettering the brand name felt appropriate as it gave that raw, energetic feeling as opposed to a preset type-face, and really allowed each letter to interact with one another.
Additionally, I wanted to have different color variants of the final logo, each color, green, purple, and pink, the color coordinating to their matching mascot.
Initial Ideations of Font
Second Ideations of Font
Final Ideations of Font
Meet the Mascots
For the mascots of Creepy Cuties, I wanted to pick animals that are lovable and well-known, hence the cat, dog, and bunny. However, when creating these characters, I incorporated classic horror tropes into the designs, those being a mad scientist, a mummy, and a zombie. This mash of cute and scary is the perfect balance for a unique and eye-catching collection!
designing
Initial Crazy Cat Design
Final Crazy Cat Design
Initial Mummy Mutt Design
Final Mummy Mutt Design
Initial Biting Bunny Design
Final Biting Bunny Design
Posters
One of the first products within this collection that came to mind were posters.
A classic, timeless collector’s piece featuring a fully rendered illustration of each mascot within their chosen environment. For these, my goal was to elaborate on the personalities of the Creepy Cuties and to further push their spooky, yet charming physical characteristics and societal attributes.
Crazy Cat Poster Sketches
Final Crazy Cat Poster
Mummy Mutt Poster Sketches
Final Mummy Mutt Poster
Biting Bunny Poster Sketches
Final Biting Bunny Poster
stickers
Using the initial designs of the Creepy Cuties, I created die-cut stickers and sold them during a local artist alley. This exposure allowed me to gauge which mascot was the most popular amongst my target audience (teens to adults) and I had found that the mascots were equally popular! However, I found that people preferred themed sticker sheets over singular die-cut stickers.
Initial Die-Cut Stickers
Crazy Cat Sticker Sheet
Mummy Mutt Sticker Sheet
Biting Bunny Sticker Sheet
Patches
Since this brand is inspired by metal and punk culture, creating patch designs felt rather necessary. Creepy Cuties offers a unique and personable style for everyone, so these patch will allow people to further customize their belongings. As of right now, these have not been physically constructed.
Crazy Cat Patch Sketches
Crazy Cat Patch Final
Mummy Mutt Patch Sketches
Mummy Mutt Patch Final
Biting Bunny Patch Sketches
Biting Bunny Patch Final
Group Patch Sketches
Group Patch Final
Hoodies
Wanting to go for an article of clothing that was both cozy and unisex, I decided to go with hoodies. Due to the small details within the illustrations and my previous knowledge and experience with the following material, I crafted my hoodies from colorful, wholesale vinyl. Each hoodie front has the Creepy Cuties logo on the right side of the chest, a repetitive design unique to each mascot, and a large splash image covering the back. From any angle, the hoodies are sure to be eye-catching!
Vinyl designs Ideations
Crazy Cat Sleeve Design Ideations
Crazy Cat Back Design Ideations
Mummy Mutt Sleeve Design Ideations
Mummy Mutt Back Design Ideations
Biting Bunny Sleeve Design Ideations
Biting Bunny Back Design Ideations
Vinyl designs finals
Crazy Cat Sleeve and Back Designs Finals
Mummy Mutt Sleeve and Back Designs Finals
Biting Bunny Sleeve and Back Designs Finals
Hoodie example
Currently, only the Crazy Cat hoodie has been physically produced. The hoodie was from a wholesale company and the vinyl was cut, weeded, and pressed by myself.
Featured in the picture is a US size large hoodie with matte vinyl.
Front and Sleeve on Crazy Cat Hoodie
Side of Crazy Cat Hoodie
Back of Crazy Cat Hoodie
Patterns
Lastly, for this collection I created mascot appropriate repeating patterns. These can be utilized in other merchandising pieces, such as bed sheets, bucket hats, insides of hoodies, wrapping paper, lanyards, and many other textiles and surfaces.
Crazy Cat Repeating Pattern Ideations
Crazy Cat Repeating Pattern Final
Mummy Mutt Repeating Pattern Ideations
Mummy Mutt Repeating Pattern Final
Biting Bunny Repeating Pattern Ideations
Biting Bunny Repeating Pattern Final
BFa installation
Creepy Cuties was the spring semester of my BFA (Scaredy-Cat Tales being the first semester). Here is the final display of both of my projects for my senior year thesis!
Creepy Cuties BFA Install Close-Up
Scaredy-Cat Tales and Creepy Cuties BFA Install
For this collection, I wanted to expand my character, Ducky, and create unique and comforting merchandise. The goal of Ducky and his friends are to offer a safe space filled with healthy relationships, a supportive network, and friendly reminders of self-care, love, and other helpful tips.
Ducky Collection
Sticker sheet
Due to the popularity of the prints I had made of full illustrations featuring Ducky, I had decided to branch out into other products, such as sticker sheets. Each sticker sheet is kiss-cut and entirely handmade.
These stickers are great for decorating cook books, notes, scrapbooks, or anything that needs some wholesome and cozy vibes!
Physical production of Ducky’s Die-Cut Stickers
Physical production of Ducky’s Sticker Sheet
Ducky’s Sticker Sheet
Postcard
Since Ducky and his friends have a strong and cheerful bond, this double-sided illustrated postcard offers people a chance to connect and strengthen the relationships with penpals from anywhere in the world, just like Ducky and them!
Ducky’s Pizza Parlor Sketches
Ducky’s Pizza Postcard Front
Ducky’s Pizza Postcard Back
Tote Bag
Being as Ducky’s occupation is a chef, he simply adores purchasing fresh ingredients from local markets and storeowners. With this handmade canvas tote, you, too, can represent your love and support for small businesses!
Ducky’s Tote Bag Vinyl Design
Physical Production Of Ducky’s Tote Bag
Physical Production Of Ducky’s Tote Bag
A small but mighty collection of unique and eye-catching bookmarks! Each is crafted by hand and offers a heightened reading experience for bookworms of all ages.
Bookmarks
SUmmoning
This bookmark is laminated, double-sided, and features an adorable witch with her ghost friend as they manifest a gigantic, spooky creature! Summoning makes the perfect gift for readers who have an interest in both the fantastical and mystical, and makes each turn of the page that much more exciting.
Each bookmark is handmade with great care, and with a limited color palette, the colors guide the viewer’s eyes along the striking, vertical composition.
Summoning Ideations
Summoning Close-Up
Summoning Close-Up
Summoning Final
Mock-Ups
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Even Kitties Love 'Em!
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Perfect size for books
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For everyone, even four-legged readers!
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laminated for longevity
Chewy Cats
In need of something unique to hold your place in your favorite book? Adopt a Chewy Cat! These kitties love to snack on treats of every season, such as Halloween candy during the fall, juicy fruits in the summer, and minty Christmas candy during the winter. With a cut-out near their paw, each kitty will happily hold onto the page you left off on!
meet the cats
Candy Cat Front and Back
Citrus Cat Front and Back
Cheery Cat Front and Back
Mock-ups
Candy Cat
Citrus Cat
Cheery Cat
Animal Picnic
Animal Picnic is a sticker book collection filled with playful, whimsical animals as they experience a relaxing and fun day out in nature together. Targeted towards a younger child audience, this sticker book allows children to interact with the illustrated world by giving them the opportunity to decorate the page however their imagination sees fit.
Planning
For the environment the animals would be in, I wanted to create something dynamic and detailed, while still having enough breathing room for interaction and space for different stickers to be placed. With all of the endless placements, I stuck to a limited color palette in order to form a rather cohesive and calming look to the collection.
Animal Picnic Ideations 1
Animal Picnic Ideations 2
Stickers
Deciding to use more common animals, such as a dog, cat, hamster, squirrel, and a fish, for my focal stickers, I managed to give each creature their own personality through their body language, colors, shape language, and chosen activity.
Additionally, I opted to create a larger scale of interaction by adding a bowl for the fish, allowing the children to place the fish on land within the bowl or simply swimming along in the river.
As for the secondary stickers, I included more nature and some yummy treats in order to play up the picnic narrative and the overall relaxing atmosphere.
Animal Picnic Focal Stickers
Animal Picnic Secondary Stickers
All Animal Picnic Stickers
Sticker sheet
In addition to the kiss-cut stickers for the book, I made an Animal Picnic sticker sheet as well!
Animal Picnic was made to be a sticker book activity, but this sticker sheet proves that this collection has a large range and can be applied to an abundance of products and forms.
Physical Production of Animal Picnic Sticker Sheet
Animal Picnic Sticker Sheet
Background
To guide the viewer’s eye through the landscape and into the cheerful sky above, I focused on shape language, that being round, swooping shapes, and utilized the limited color palette to aid the composition’s gentle movement.
Animal Picnic Background Without Stickers
Animal Picnic Background With Stickers
Mock-Up
To show the final layout of the sticker book, here is a digital mock-up of a potential prototype.
Animal Picnic Mock-Up